The support and participation of an organization's board members is critical to a capital campaign's success. In fact, if the board is uncertain about the viability of the campaign or its value to the organization, the campaign should not move forward. Producing income is not the only function of a capital campaign. It mobilizes volunteer leadership, brings a focus to fundraising efforts, generates higher visibility in the community, and can boost the morale of everybody involved.
Capital Campaigns, written by Edward C. Schumacher, will help board members make informed decisions about fundraising efforts and understand what will be required of them and of the organization as a whole. Written in an easy-to-understand question-and-answer format, the book takes readers through the stages of a capital campaign and provides guidelines for board member involvement.
Sample questions include
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What are the phases of a capital campaign?
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How does a board decide if a capital campaign is needed?
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What will board members do during a capital campaign?
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How are volunteer fundraising efforts organized?
Also included are lists of five make-or-break decisions that campaign leaders should make, what should not happen during a capital campaign, and capital campaign terms and definitions.
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